Leticia (Leti) Valle began work last week as Radio Tierra’s first ever Operations Manager. The station is in a growth spurt. Many new programs have been added to the schedule. One of Leti’s jobs will be coordinating the current programs and recruiting and training hosts for additional shows.
An important part of the new job is finding underwriters–businesses and organizations–to support new and existing shows. A necessary part is getting community feed-back on the programs through surveys. “I’ll also be reaching out to Parkdale partners to help complete installation of the Parkdale antenna/transmitter,” Leti says. She and Station Manager Paty Baum will be developing a long range plan for Radio Tierra.
Leti has her own radio show, Conectados con Leti Valle (Connected with Leti Valle) Tuesdays from 10 a.m.-1 p.m. The show includes: music, shout-outs and dedications, health and wellness topics/tips, community events and resources as well as interviews with Gorge agencies and political figures.
“I also play one or two 20 minute episodes of Porfirio Cadena – El Ojo de Vidrio (Porfirio Cadena – the Man with the Glass Eye),” she says. “This radio drama is a promoter of countryman/farm worker culture, rural culture from the 1950’s and 1960’s. It is a very traditional Norteño (northern Mexico culture) because it stars cowboy characters, traditions and customs.”
Prior to joining Radio Tierra’s staff, Leti was a member of the Board of Directors.